Cindy Gallop has expended decades calling out the ad industry's darkest mystery—systemic sexual harassment. Now, she’s fed up with vacant promises and inaction: It’s time for men in electric power to step up, or step aside.
As early as January 2020, Johnson & Johnson published its to start with Tale and movie on the company Internet site and posted coronavirus-linked content material across its social channels.
On behalf of AstraZeneca, JPA assisted guide the over 228,000 Us residents diagnosed with lung cancer in the yr, like supporting stage three non-little cell lung cancer patients in pursuing the top available remedies.
and Maintain the Pit would support appropriate the record, while extending the story into your present day.
To this end, Hip Hop General public Health and fitness, a nonprofit that aims to build health fairness, made a trio of video PSAs that encouraged persons to distribute really like, not COVID. The videos went viral on a range of platforms, racking up a huge selection of A large number of sights on Instagram, YouTube and Twitter.
So it challenged followers to pick a favourite artwork, come across 3 objects in your property, recreate the perform with Individuals merchandise and share with Getty online.
Prodoscore pitched an exceptional number of interviews to CNBC’s Eric Chemi, together with a single with more info Prodoscore CEO Sam Naficy and another by having an executive from considered one of Prodoscore’s customers, who could speak to the company’s means to raise visibility and boost overall performance.
The judges were amazed by the campaign’s ability to not just handle the need for meaningful modify, but in addition help enact it. “Outstanding, meaningful and relevant,” raved a person decide.
On account of these endeavours, Michael Bloomberg figured out about the college’s overall health fairness cause and Bloomberg Philanthropies donated $a hundred million to four HBCU clinical schools, of which $34 million went to Meharry.
Judges had been universal of their praise. “Robust, sustained agency general performance about a time period that is noteworthy,” raved one particular judge, whilst An additional explained the agency as “modern in its approach with interesting abilities, integration and motivation to matters of social justice.”
Efficient interaction and standing counsel is a lot more significant than in the past which critical function is reflected during the do the job highlighted while in the 2021 awards.
The past yr has also been a occupied one for Marques. Through COVID-19, he aided start Exclusive programming focused on ViacomCBS’s #AloneTogether, a campaign that focused on bringing communities together via enjoyment though staying household.
Certainly one of Stop AAPI’s strengths was its ongoing facts tracking loathe incidents against AAPI men and women. “The marketing campaign was an intersectional pressure for alter, developing an effects that snowballed through the nearby to nationwide stage, and top how in amassing info where by tiny existed,” reported one particular judge.
Pitching before journalists still left for the Labor Working day getaway, the marketing campaign centered on nationwide print and on line stores like publications across the approach to life, music, business enterprise and sector/trade verticals in addition to Detroit media.